Interactive Advertising
Reference:
E-mails can be used to improve customer service by adding an e-mail link to your web site. Thus, you can
receive your customers’ complaints through e-mails. It should be ensured that your e-business is capable of
3) Objective of any marketing strategy is to bring the customers quickly to the _________.
Select correct option:
Familiarity stage
Exploration stage
Separation stage
Commitment stage
4) Which of these is a tool that can be used to improve customer services?
Select correct option:
Log file analysis
Cookies
Data mining
All
5) How many stages involve in customer loyalty model for creating good customer relationship?
Select correct option:
6
5
4
3
6) Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which
management system
Select correct option:
Customer Relationship Management system
Public relation management system
Inventory management system
Data Base Management system
7) You read about a company X in newspaper. Your relation with company X is at familiarity stage.
Select correct option:
True
False
8) JIT Stands for
Select correct option:
Just In Time
Joint investigation Technique
Join in Training
Just In Total
9) Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are
acquaint with the name of your company and “DesiGhee Burfi ”. They have never interacted with your company.
Which of following loyalty stages they are?
Select correct option:
Awareness
Exploration
Familiarity
Commitment
Reference:
Awareness
This is the first stage where customers recognize the name of the company or any of its products. However,
they have never interacted with the company before. A company/business can achieve this level by properly
advertising its brand.
10) ET and SSL both are same with respect to security.
Select correct option:
True
False
11) Which statement is most appropriate description of the term “Interactive-advertisement”?
Select correct option:
By making an advertisement message using flash animation.
Putting an audio or video message on the website to attract customer.
By avoiding customer’s involvement in the advertisement process.
By involving the customer in the advertisement process itself.
12) Quiz Start Time: 04:28 PM
Time Left 88
sec(s)
Question # 1 of 10 ( Start time: 04:28:31 PM ) Total Marks: 1
Four P’s in Marketing Mix are
Select correct option:
Product, price, place, promotion
Price, person, place, problem
Place, product, property, promotion
Promotion, place, product, planning
13) Quiz Start Time: 04:28 PM
Time Left 87
sec(s)
Question # 2 of 10 ( Start time: 04:29:03 PM ) Total Marks: 1
Let us, suppose that you have hosted your e-commerce website, When you provide “opt-in e-mail” option to your
customers on your website and customer opt for it , what does it mean to receive ?
Select correct option:
Information about product through advertisement
Information about product through e-mail
Information about services available on it
Information about News through e-mail.
14) Quiz Start Time: 04:28 PM
Time Left 83
sec(s)
Question # 3 of 10 ( Start time: 04:30:16 PM ) Total Marks: 1
How many stages involve in customer loyalty model for creating good customer relationship?
Select correct option:
6
5
4
3
15) Quiz Start Time: 04:28 PM
Time Left 86
sec(s)
Question # 4 of 10 ( Start time: 04:30:55 PM ) Total Marks: 1
Free-Trial advertisement means _________.
Select correct option:
Free coupons are placed on certain websites for customers so that they can use it for shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement
16) Quiz Start Time: 04:28 PM
Time Left 87
sec(s)
Question # 5 of 10 ( Start time: 04:31:46 PM ) Total Marks: 1
What is the right sequence of steps involved in development of customer’s relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation
17) Quiz Start Time: 04:28 PM
Time Left 87
sec(s)
Question # 6 of 10 ( Start time: 04:33:04 PM ) Total Marks: 1
SETSET(secure Electronic Transaction) was developed in
Select correct option:
1995
1996
1997
1999
18) Quiz Start Time: 04:28 PM
Time Left 86
sec(s)
Question # 7 of 10 ( Start time: 04:34:49 PM ) Total Marks: 1
Some web retailers allow their customers to create their own product. It is called.
Select correct option:
One to one Marketing
One to many Marketing
Many to one marketing
All of the above
Reference:
Some web retailers allow their customers to create their own product. For example there are
computer companies online that allow their customers to choose component of a computer to configure
their own computer according to their need. This is called one-to-one marketing.
19) Quiz Start Time: 04:28 PM
Time Left 84
sec(s)
Question # 8 of 10 ( Start time: 04:35:40 PM ) Total Marks: 1
Vertical Web portals are made for
Select correct option:
Single area
Broad range of topics
Wide variety of things
Broad range of topics and Wide variety of things
20) Quiz Start Time: 04:28 PM
Time Left 86
sec(s)
Question # 9 of 10 ( Start time: 04:36:45 PM ) Total Marks: 1
Which of following services build a strong customer loyalty towards company and its products?
Select correct option:
Customer services
Public relations(PR)
Bulletin board
Exhibitions
21) Question # 1 of 10 ( Start time: 04:42:31 PM ) Total Marks: 1
To overcome the lack of physical proximity appearance problem in e-business, which technology is going to be
used?
Select correct option:
Biometrics
Video conferencing
Cryptography
Biometrics and Video conferencing
22) Question # 2 of 10 ( Start time: 04:44:07 PM ) Total Marks: 1
Using SSL, we type in URL as :
Select correct option:
https
httpc
httpc
httpi
23) Question # 3 of 10 ( Start time: 04:45:14 PM ) Total Marks: 1
CRM stands for ……………
Select correct option:
Customer Relationship Management
Customer Related Management
Customer Resembling Management
Customer Reallocation Managemen
24) Question # 4 of 10 ( Start time: 04:45:41 PM ) Total Marks: 1
SET and SSL both are same with respect to security.
Select correct option:
True
False
25) Question # 5 of 10 ( Start time: 04:46:11 PM ) Total Marks: 1
In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT included:
Select correct option:
Buyer Accounts identifier
Buyer password
Address of Merchant
Actual amount of money in favor of merchant
26) Question # 6 of 10 ( Start time: 04:46:42 PM ) Total Marks: 1
Which of following services build a strong customer loyalty towards company and its products?
Select correct option:
Customer services
Public relations(PR)
Bulletin board
Exhibitions.
27) Question # 7 of 10 ( Start time: 04:47:35 PM ) Total Marks: 1
Which of following marketing campaigns are cheap an effective way to target potential customers?
Select correct option:
Sale forces
E-mail
Media promotion
Marketing software
28) Question # 8 of 10 ( Start time: 04:48:20 PM ) Total Marks: 1
Free-Trial advertisement means _________.
Select correct option:
Free coupons are placed on certain websites for customers so that they can use it for shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement.
29) Question # 9 of 10 ( Start time: 04:48:59 PM ) Total Marks: 1
Which of the following option best represent “Data mining can improve response rate tremendously”?
Select correct option:
Direct mailing
Personalization technology
E-business
Opt-in e-mail
30) Question # 10 of 10 ( Start time: 04:50:29 PM ) Total Marks: 1
CPM is an advertising payment mode. CPM stands for ______.
Select correct option:
Cost Per Month
Cost Per Minute
Cost Per Megabyte
Cost Per Message
31) Which statement is most appropriate description of the term “Interactive-advertisement”?
Select correct option:
By making an advertisement message using flash animation.
Putting an audio or video message on the website to attract customer.
By avoiding customer’s involvement in the advertisement process.
By involving the customer in the advertisement process itself.
32) What does Telemarketing means?
Select correct option:
Marketing through charting
Marketing through telephone
Marketing through emai
Marketing through web casting
33) What is the right sequence of steps involved in development of customer’s relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation
34) as you all familiar with it. Which of the following loyalty stages its customers are: ( Who don’t know about it):
Detail about Amazon was one of the first major companies to sell goods by Internet, and was an iconic “stock in
which to invest” of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it
online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD,
music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United
Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its
products.
Select correct option:
Awareness
Exploration
Familiarity
Commitment
35) Web catalogue revenue model includes
Select correct option:
a. Online sellers of computer
b. Gifts, flowers, clothes
c. Journals
d. A and B
36) Track the customers online and do personalization is only possible through which of the following file(s)
analysis.
Select correct option:
log files
cookie
data mining
log files and cookies.