Four P s in Marketing Mix are
Product, price, place, promotion
Price, person, place, problem
Place, product, property, promotion
Promotion, place, product, planning
MAC stand for
Media Access Control
Media Access Consortium
Member of Asian Community
None of these
Which Protocol is used for downloading messages to client machine from servers?
SMTP
POP3
IMAP
POP3 and IMAP
How can you make an e-mail link?
<mail>xxx@yyy</mail>
<mail href=”xxx@yyy”>
<a href=”mailto:xxx@yyy”>
<a href=”xxx@yyy”>
What does the Target= _self tag perform function?
Loads the new page into the same frame
Loads the new page into the entire window
Loads the new page into a new browser window
All of the above
An electronic check contains a(n)__________________ to the payer s bank to make a specified payment to the payee.
Serial#
Private key
Instruction
All of the above
Upstream activities relate to?
Materials/services or the input from suppliers
Manufacturing and packaging of goods
Distribution and sale of goods to distributors/customers
Input from suppliers and Distribution
Exclusive right granted by law to make, use and sell an invention. What is called?
Parasites
Trade mark
Patent infringement
Copyright
ANSI stands for ……?
American National Standards Institute
All Network Standards Institute
American New standards Institute
Australia National standards Institute
Support activities in Value Chain model includes
Finance and Administration
Human Resources
Technology Development
All of these.
UDP uses a ACKNOWLEDGEMENT mechanism for the delivery of data.
True
False
You define a method using
obj.method
obj.method[]
obj.method()
obj-method
Which of the following is a valid variable name?
6th_student_CGPA
first_student_CGPA
last student CGPA
*any_student_CGPA
PKI stands for ___________.
Public Key Instrument
Public Key Information
Public Key Instruction
Public Key Infrastructure
Which of the following payment system does not involve the use of encryption?
Electronic check
Electronic cash
Virtual PIN
None of above
What is the right sequence of steps in Electronic Check process?
Payee s bank Payer s bank Payee Payer.
Payer Payee Payee s bank Payer s bank.
Payer s bank Payee Payee s bank Payer.
Payer s bank Payee s bank Payer Payee.
The basic difference between Virtual PIN System and Electronic Check is _________.
Use of encryption
Registration with bank
No. of participants
No difference between them
In E-Cash Payment system, merchant deposits the coins in the bank to check the
______ of coins.
Number
Validity
Private key
Sender
SSL doesn t require special software on the client or merchant side.
True
False
Which e-business helps to improve policies, procedures, customer services, and general operations of other businesses?
Online shopping malls.
Selling intellectual property online.
Online service providers.
Online automotive sites and energy online.
Which of the following is an advantage of electronic catalogue?
Large fix cost if used for small no. of products.
Ability of updating product information.
Need for customer skill of computers and browsers.
Difficult to develop catalogue.
Which of the following is an advantage of paper catalogue?
Easy to create catalogue without high technology
Reader is able to look at catalogue without computer system
More portable than electronic catalogue
All of above
In online business, market research becomes slower than offline business.
True.
False.
Identity that machine which services the internet request?
Web Client
Web Server
Browser
Mozilla
What does ETO stands for
Electronic Transactions Ordinance
Electric Transport ordinance
Electronic Treaty Organization
All
In which type of data mining, ID3 algorithms is used?
Classification
Association
Characterization
Clustering
Which one of the following algorithms does not include in symmetric key algorithms
DES
RC2
RC4
RSA
Choose the correct HTML code line which left-align the content inside a table cell.
<td leftalign>
<td valign=”left”>
<td align=”left”>
<tdleft>
We can divide the Client Server architecture up to:
Tier
Tier
Tier
N –Tier
In the digital signature technique, the sender of the message uses ________ to create cipher text.
His or Her own symmetric key
His or her own private key
His or her own public key
The receiver`s private key
DSS stands for
Digital Signature Standards
Digital Support Standards
Decision support system
Digital Sign System
The process of taking active role in working with suppliers to improve products and processes is called?
Value chain management
Supply chain management
Supply chain management software
Porter Model
A firm Glory Enterprise and it wants to have its web site. It also wants to have the word glory as a part of its domain name because for years it has been recognized in the physical world through this word. However, at the time of registration of its domain name it finds that a person Mr. A who has nothing to do with the business of the firm or the word glory has already registered a domain name containing this word as a part of it. Since there cannot be two similar domain names, the firm is forced to request Mr. A to transfer that domain name to it. In response, if Mr. A blackmails or claims ransom from the said firm, He would be said to have committed ————-.
Cyber squatting.
Parasites
Patent infringement
Trade mark and domain name conflicts
In which type of approach, we further dig the data for retrieving information from data warehouse?
Slice
Dice
Drill down
Roll up
In which type of approach, we sum up and integrate the information in a particular
dimension to show the result?
Dice
Drill down
Roll up
Slice
Which activity does not include in Primary activities
Identify Customers
Design
Delivery
Administration
What of the following is the correct HTML tag for making a drop-down list?
<input type=”list”>
<input type=”dropdown”>
<select>
<list>
What does HTML stand for?
Hyperlinks and Text Markup Language
Home Tool Markup Language
Hyper Text Markup Language
Homepage Text Making Language
JavaScript variables can begin with ———– .
a lower case letter
an underscore character
a dollar sign
all of the above
Which currency is used in e-cash Payment system?
Dollar
Coin
Penny
Cent
Web browser and client wallet are installed on __________.
Client’s computer
Bank’s computer
Merchant’s computer
None of above
Job searchers can search for jobs and employers can hire effectively using…..
Online recruiting web sites.
Online banking web sites.
Online trading and lending web sites.
Online news services web sites.
Customers grouped by variables such as social class, personality or approach to life or lifestyle, is called ___________.
Demographic Segmentation.
Geographic Segmentation.
Psychographic segmentation.
Behavioral segmentation.
Do you think that “www.vu.edu.pk” can be considered as university’s advertisement website?
Yes
No
Characterization and Clustering belong to which of the following types of Data Mining?
Predictive
Selective
Descriptive
Additive
Traditionally Marketer use the market segmentation(s) like
Geo-graphic Segmentation
Demographic Segmentation
Psychographic Segmentation
All of the above
Advertising Subscription Mixed Revenue Model includes
Online journals
Sports information services
Business week online
All of the above
Online Analytical Program
Online Analytical Processing
Online Application Program
Online Analysis Performance
E-Business promotions are used to _______.
Attract the customer to the product and convince him/her to buy it.
Get credit card information from the customer.
Complete a transaction between customer and seller.
None of above
Television, radio and print media are in a (n) ……………………. Mode.
Passive
Active
Static
Dynamic
CRM stands for ……………
Customer Relationship Management
Customer Related Management
Customer Resembling Management
Customer Reallocation Management
Which one is not an example of search engine?
Yahoo
Google
Alta vista
Gawab
Meta tag contains:
User information
seller information
web page key information
bank information
Free-Trial advertisement means _________.
Free coupons are placed on certain websites for customers so that they can use it for shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement.
In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as
Tort of Private Nuisance
Tort of Tress passing
Tort of passing off
Defamation
If a company’s marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?
Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation
Press release can provide information about current events and news to, which of following, via internet?
Print media
T.v commercial
Press or media
T.v program.
Fee for Transaction Models include
Travel Agents and Insurance brokers
Automobile Sales and event tickets
Stock brokers and online banking
All of the above
An E-Business can’t have direct feedback from the customer in B2C.
True
False
Creation of separate experiences for customers based on their behavior is called
Demographic segmentation
Behavioral segmentation
Geo-Graphic Segmentation
None of the above
What is the right sequence of steps involved in development of customer’s relationship with the business?
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation
At deposit stage, the serial number is ……………..by E-Cashbank
►Known
►Unknown
►Kept Secret
►Informed
How many kinds of Web Portals are?
►3
►2
►5
►6
Let us, suppose that you have hosted your e-commerce website,
When you provide “opt-in e-mail” option to your customers on your website and customer opt for it , what does it mean to receive ?
►Information about product through advertisement
►Information about product through e-mail
►Information about services available on it
►Information about News through e-mail.
Track the customers online and do professionalization is only possible through which of the following file(s) analysis.
► log files
►cookie
►data mining
►log files and cookies.
When customer life cycle is used to create different groups of customers, it is called?
►Targeting Customers
►Dynamic groups
►Customer Life Cycle Segmentation
►Group Development
Network addresses 128— 191 range belongs to which of the following class networks?
►A
►B
►C
►E
Which of the following property falls in HTTP?
► Stateless
►Stateful
►Temporary
►All of these
FSTC stands for:
► Financial Services Technology Consortium
► Financial Secrets Technology Consortium
►Final Security threats control
►First Service Technology Consortium
Supply chain can be broken into three parts, that is —————– , ———————– and ——————– activities.
►Internal, external support
►Upstream, internal ,downstream
►Primary, Secondary ,R&D
►None of them
The process of taking active role in working with suppliers to improve products and processes is called?
►Value chain management
►Supply chain management
►Supply chain management software
►Porter Model
What is Ultimate consumer orientation?
►Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain.
►Secondary Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain.
►Supply chain is to help each company to meet needs of the supplier, seller and buyer at the end of supply chain.
►None of them
Many search engines rank the site by using a program called
► Spider
►Scorpion
►Moon
►Cobweb
E-commerce is a combination of three different areas of study, namely, ——–, —————- and —————-
►Internal, external support, Support
►Technology, business and law/policy
►Primary, Secondary, R&D
►Sale, purchase, feed back
In which type of data mining, Apriori algorithms is used?
►Classification
►Association
►Characterization
►Clustering
EDI has the key feature(s)
►No paper work
►No human intervention
►Exchange of information takes place in seconds
►All of these
Addresses are tied to the device itself and give no clue to it’s location on a global scale. This is the characteristics of
► IP
►RIP
► MAC
►None of the given
When two or more intranets are connected to each other they form a/an ————- .
►intranet
►internet
► extranet
►VPN
Which attribute can be used to make a region non-clickable?
►none of the given
►target
►alt
►nohref
Which of the following payment mode does not require customer to pay interest to the bank on each transaction?
►Credit card
►Debit card
► Electronic check
►All of the above
Cyber wallet can automatically assemble the correct payment and pay it too.
►True
►False
SET doesn’t require special software on the client or merchant side.
►True
►False
Which model allows the users to log-on on a website and assume the role of bidder or seller?
►Online Banking.
►Storefront Model.
►E-Learning.
►Auction Model.
According to Michael Porter, “fabricating” is an example of primary activity in a strategic business unit. Identify the area in which this task is performed.
►Market and sell
►Deliver’ activities relate to storage
► Purchase materials and supplies
►Manufacture product or create service
Civil law deals with the private rights of the parties, whereas the object of criminal law is to punish the wrong-doer. Is it?
►True
►False
In the physical world three elements must be satisfied in order to make a valid contract, namely, offer, —————- and ———-
►Acceptance and consideration
►Acceptance and Rejection
►Approval and consideration
►None
In online environment acceptances may be issued by an imposter/cheater that has authority to bind the online business
►True
► False
#00ff00 in HTML indicates
►Pure green color
►Pure blue color
►Pure red color
►Pure yellow color
Virtual PIN Payment System requires both merchant and buyer to register with _______________.
►Auto Clearing House (ACH)
►First Virtual (FV)
►DSS (Digital Signature Standard)
►DES (Data Encryption Standard)
Classification and Association belong to which of the following types of Data Mining?
►Selective
► Predictive
►Descriptive
►Additive
Which one of the followings is an example of Banner advertising?
Branding
Affiliate programs
Partnership
All of these
CPM is an advertising payment mode. CPM stands for ________.
Cost Per Month
Cost Per Minute
Cost Per Megabyte
Cost Per Message
Which one is not an example of search engine?
Yahoo
Alta vista
Gawab
In which type of approach, we further dig the data for retrieving information from data warehouse?
Slice
Dice
Drill down
Roll up
Let us, suppose that you have hosted your e-commerce website, Promotion messages can be sent when potential client is
online
offline
both online and offline
visiting head office
Digital Content Revenue Model Includes
Legal information services
Online journals
Online Libraries
All of the above
Which of these is a tool that can be used to improve customer services?
Log file analysis
Cookies
Data mining
All
What does Telemarketing means?
Marketing through charting
Marketing through telephone
Marketing through emai
Marketing through web casting
In which type of data mining, ID3 algorithms is used?
Classification
Association
Characterization
Clustering
Some web retailers allow their customers to create their own product. It is called.
One to one Marketing
One to many Marketing
Many to one marketing
All of the above
Free-Trial advertisement means ___________.
Free coupons are placed on certain websites for customers so that they can use it for shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement
| Total Marks: 1 | |||||||||
| The length of a message digest is ________. | |||||||||
|
|||||||||
| Key version represents public key by | ||||||||
|
| The serial # generated by the cyberwallet gets multiplied by blinding factor ‘r’ which is known only to the ___________. | ||||||||
|
ACH is a centralized system used by different interconnected banks for clearing payment requests.
True
False
Centralized Account Payment Model uses unique _______ of users as their account identifier.
Residence address
E-mail address
Office address
None
SET and SSL both are same with respect to security.
True
False
What are the security threats in VPS?
Email hacking
Credit card number stolen
Missing of delivery
A and B
What is function of Cyberwallet?
Store coins
Manage Coins
Record transactions
All of above
SET and SSL both are same with respect to security.
True
False
Basic difference between Virtual PIN Payment System and Electronic Check is _____.
Encryption
Registration with bank
No. of participants
There is no difference between them
SETSET(secure Electronic Transaction) was developed by
Microsoft
Netscape Navigator
Master Cards and VISA
All of the options
SSL stands for
Secure Socket Layer
Security Service Layer
Sub Secured Length
None of these
What is basic advantage of symmetric algorithms?
Symmetric key does not use any encryption
Symmetric algorithms are faster
Symmetric algorithms are easy to understand
All of above
Which of these keys can be used for encryption instead of using pair of private and public keys?
Systematic key
Asymmetric key
Symmetric key
All of above
Using SSL, we type in URL as :
https
httpc
httpc
httpi
In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT included:
Buyer Accounts identifier
Buyer password
Address of Merchant
Actual amount of money in favor of merchant
A unique large number, generated as a result of applying hash function on a message is called ______.
Hash message
Message digest
Digitally singed message
Secret message
FVIPSS stands for _______.
First Virtual Internet Payment System Server
First Virtual International Payment System Server
First Virtual International Payment System Services
First Virtual Internal Payment System Services
Virtual PIN Payment system is considered suitable for ________.
Low-cost items
High-cost items
Very expensive items
Every kind of items
Which of these is a primary participant in E-Cash Payment system?
Buyer
Bank
Merchant
All
Most of the electronic payment systems on internet use cryptography.
True
False
Symmetric algorithms are faster than asymmetric.
True
False
Which entity does not include in SET(secure Electronic Transaction)?
Seller
Buyer
Payment gateway
Bank
A paper signature is believed to be more reliable than a digital signature.
True
False
If a key is 4 bit in length, how many unique key values are possible?
4
8
16
32
Hash function is a __________
Communication protocol
Hardware device
Encryption mechanism
Log file
Which of these attacks have been reported on symmetric key algorithms?
Key Search Attacks
Cryptanalysis
System-Based Attacks
All
Payment gateway is an organization which connects those entities to the internet which are offline.
True
False
How many elements an e-coin has?
1
2
3
4
EFT stands for _____________.
Electronic Film Transmission
Electronic Funds Transfer
Electronic File Translation
None of above
________ is used to interpret and show contents of the webpage.
HTML
Notepad
Browser
Computer
What is identified by the tag ?
Horizontal frame
Bottom Frame
Top Frame
Vertical Frame
Which of the following is NOT an advantage of CSS?
Define the look of your pages in one place
Works on version 4 browsers or newer
Easily change the look
Implement same formatting each time tag is used.
Links are used to connect ____________.
Images
Text
Images and web documents
All of the given
Which of the following are correct tags used for frames,
<Frame></Frame>
<Frameset><Frame></Frame></Frameset>
<Frameset><Frame></Frameset>
<Frameset><Frame></Frame>
If you have a less space for e-mails on internet then _________ protocol is used.
SMTP
IMAP
POP
POP3
A _________ is a web page populated with text boxes,drop-down lists and commands buttons to get information from the user.
Hypertext Link
Form
Table
Button
Default web page background color is __________.
Green
Red
White
Blue
_____________ are normally used to get yes/no or true/falseinformation from a reader.
Check Boxes
Radio buttons
Submit Buttons
Selection List
Which of the following is NOT valid HTML code line?
<frameset rows=”16%,84%”>
<frameset columns=”16%,84%”>
<frameset cols=”100,150″>
<frameset cols=”50%,50%” rows=”16%,84%”>
The attributes used by depend on the type of?
Plug-in being used
Browser being used
ISP being used
Sound/movie being used
When a visitor clicks a _________, the entries in form areset to the default values.
Button
Radio Button
Submit Button
Reset Button
What is the meaning of SRC in frame tag?
Source for image saved on your disk
Source for images saved on your disk
Source of page saved on your disk
Source of Pages saved on your disk
In what form style rules are presented?
selector { property= value }
selector ( property: value )
selector { property: value }
selector ( property= value )
www.amzon.com as you all familiar with it. Which of the following loyalty stages its customers are:: Detail about amzon.com Amazon was one of the first major companies to sell goods by Internet, and was an iconic “stock in which to invest” of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan.
Affiliation
Awareness
Separation
committment
Which of following marketing campaigns are cheap an effective way to target potential customers?
Sale forces
Media promotion
Marketing software
Which of the following is cheapest and quickest marketing technique to reach distant customers?
E-Mail marketing
Telephone marketing
SMS marketing
Advertisement letters marketing
In Frequent-Flyer Miles marketing, customer of the business earns specific miles free of charge from _______.
Bus service
Train service
Airline
None of above
Web catalogue revenue model includes
Online sellers of computer
Gifts, flowers, clothes
Journals
A and B
Press release can provide information about current events and news to, which of following, via a internet?
Print media
T.v commercial
Press or media
T.v program.
Which of these can be used for advertisement purpose?
Telephone
Newspapers
Magazines
All of above
Which of these is NOT a stage of knowledge discovery process?
Transformation
Data mining
Pattern evaluation
Process evaluation
How many stages involve in customer loyalty model for creating good customer relationship?
6
5
4
3
In e-business, market research is slower than offline business.
True
False
Which statement is most appropriate description of the term “Interactive-advertisement”?
By making an advertisement message using flash animation.
Putting an audio or video message on the website to attract customer.
By avoiding customer’s involvement in the advertisement process.
By involving the customer in the advertisement process itself.
An E-Business can’t have direct feedback from the customer in B2C.
True
False
When you email at it430@vu.edu.pk , your email is automatically sorted and replied to your ID.
True
False
Many search engines rank the site by using a program called
Spider
Scorpion
Moon
Cobweb
Advertising Supported Revenue Model includes
Yahoo portal
Employment sites
Newspaper Publishers
All of the above
When customer life cycle is used to create different groups of customers, it is called?
Targeting Customers
Dynamic groups
Customer Life Cycle Segmentation
Group Development
While designing a website, which of the following factors an internet marketer should pay attention to?
Easy site navigation (i.e. Site map)
Frequently asked questions (FAQs) section
Privacy policy
All of above
What is the right sequence of steps involved in development of customer’s relationship with the business
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separatio
Dividing potential customers on the basis of variables such as social class, personality, or lifestyle is called____________.
Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation
Which of the following option best represent “Data mining can improve response rate tremendously”?
Direct mailing
Personalization technology
E-business
Opt-in e-mail
Creation of separate experiences for customers based on their behavior is called
Demographic segmentation
Behavioral segmentation
Geo-Graphic Segmentation
None of the above
Which of the following is NOT an advertising payment mode?
Pay-per-sale
Pay-per-click
Pay-per-keypress
Pay-per-lead
The result of OLAP is displayed in the form of a __________.
Data square
Data Triangle
Data cube
Data circle
Which of the following is a business promotion?
Free-Trials
Free-Shipping
Both of these
None
At deposit stage, the client is ………….by E-Cash bank
Secret
Unknown
Known
None of these