Virtual University of Pakistan
Evaluation Sheet for Internship Report
Spring 2010
MISI619: Internship Report (MIS) Credit Hours: 3
| Evaluation Criteria |
Result |
| Written Work Status
(Internship Report) |
Pass |
| Presentation & Viva Voce |
|
| Final Result |
|
Name of Student:
Student’s ID:
Supervisor: _______________________________
Name of Organization: Anam Weaving Mills
Name:
VU ID:
Session: Spring 2010
Date of report: 30 July 2010
University: Virtual University of Pakistan
Scan copy of Letter of Undertaking
Scan copy of Internship Competition Certificate
Dedication
I dedicated all this work to to my mother who has been my biggest supporter and and my brother Muhammad Zohaib, and to all my loyal friends who have stood by me through thick and thin, and special thanks to Anamweaving Mills for allowing the use of their company information for my Internship report.
My Teachers who give me strength to study and really help me in all problems related to study and social life.
Muhammad Zain Shouket.
Acknowledgment
I would like to acknowledge the contributions of the following groups and individuals to the development of my Internship report:
Teachers of Virtual University:
Who directed me to a wide range of resources on the web and provide interactive help in moderated discussion boards. Answered all of my questions as well as asked me questions in quiz’s that helped me to narrow my search. Further, they helped me figure out correct documentation and proper formatting in MS word.
My Friend Hassan.
Who help me to refine my Internship report and pointed out weaknesses in organization.
My mother
Who give me strength and motivate me to complete my studies and my internship report.
My Brother Zohaib Shouket.
Who provide me pictures I used these for the visual requirement that I needed for the Internship Report.
Muhammad Zain Shouket.
Executive Summary
This report describe my internship in Anam weaving Mills which is a textile mill and it’s do business in textile sector from a long time Pakistani textile market is counted on 8th biggest fabric market in the world.
I did 8 weeks internship in Anam weaving Mills MIS, Marketing, and accounts department. The major focus was on MIS department I learn windows installation, LAN WAN and other software and troubleshooting during this internship.
Anam weaving Mill produces and export the cotton and all other type of fabrics all the policies are according to the need of vision and mission statement except the control and power all the powers are given to upper management and lower management and employees are not considered while making necessary and important decisions.
There are power load shading issues now a days in Pakistan which are destroying the organizations like Anam weaving Mills.
The MIS department of the Ana weaving is very efficient they developed software’s for marketing and account department to increase their performance and support all departments in every aspect regarding MIS and computers and emails they have separate servers for internet access management, files management and database management.
Marketing department is also very efficient they make marketing plan and implement it effectively and make the goodwill of ANAM WEAVING MILLS all products.
Table of contents
Scan copy of Internship Competition Certificate iv
Dedication v
Acknowledgment 1
Executive Summary 2
Chapter 1 12
1.1 Brief history of ANAM WEAVING MILLS 12
Certifications 13
Group Companies 13
Machinery Setup – Preparatory 14
Inspection, Testing, Folding & Packing 14
Quality Control 15
Achievements 15
ANAM WEAVING MILLS Quality Policy 15
Production Facility 15
1.2 Nature of the organization 15
1.3 Business volume 16
1.4 Product lines 16
1.5 Competitors 17
1.6 Brief introduction of the branch under study 18
Chapter 2 19
2. Organizational structure of Anam Weaving Mills 19
2.1 Organizational hierarchy chart 19
2.2 Number of employees 20
2.3 Main offices 20
2.4 Introduction of all departments 20
HR department: 21
R & D Department: 21
Export / Import department: 22
Quality management department: 22
MIS department: 22
Finance department: 23
Admin department: 23
2.5 Organizational management analysis (OMA) 23
Chapter 3: 25
3.1 Plan of internship program 25
3.2 Detail of works assigned to me during internship tenure 25
1st week: in (MIS department):- 25
2nd week in MIS department:- 26
3rd week in MIS department:- 26
4th week in MIS department:- 27
5th and 6th week:- 28
7th Week in Marketing Department:- 28
8th Week in Accounts Department:- 29
Chapter 4 30
4 Structure and functions of the MIS Department. 30
4.1 Department hierarchy 30
4.2 Number of employees working in the MIS department 30
4.3 Major responsibilities and functions of the MIS department 31
4.4 MIS departments Support to other departments:- 35
MIS support to Marketing Department:- 36
MIS support to Quality Management Department:- 36
MIS support to HR Department:- 37
MIS support to Admin Department:- 37
Chapter 5. 38
Structure and functions of marketing department:- 38
5.1 Marketing Department hierarchy:- 38
5.2 Number of employees working in that department:- 38
5.3 Major responsibilities and functions of the Marketing department 38
5.5 Structure and functions of Accounts department:- 39
5.7 Number of employees working in that department:- 39
5.8 Major responsibilities and functions of the accounts department 39
5.9 Feasibility report of computerizing the functions of that department 39
Chapter 6 40
6. Critical analysis 40
Visions statement 40
Mission statement 40
Comparing and evaluation of Vision statement from current scenario:- 40
HR strategies: 40
Comparing of HR strategies 41
Bonus: 41
Incentives: 41
Increments: 41
Awards: 41
Medical Insurance: 41
Low price: 41
High Quality: 42
Maintenance strategies: 42
Latest machinery: 42
Analysis: 42
6.2 Compare of theoretical concepts with the current practices being carried. 43
2. SWOT analysis 43
STRENGTHS 43
1) Brand name:- 43
2) Large cotton product range:- 43
3) ISO, MODY and all Certification:- 44
4) Latest Machinery:- 44
5) Famous in market:- 44
6) Hard working workers:- 45
7) New product line in market:- 45
8) Access to high quality cotton (in short staple Category) 45
Weaknesses 45
1) ‘Seth’ culture:- 45
2) Weak R&D facilities:- 45
3) Lack of HR development:- 46
4) Too late decision making:- 46
5) Lack of marketing expertise:- 46
6) Location of production unit:- 46
7) Poor quality of services:- 46
8) Damaged reputation:- 46
Opportunities 47
Threats 47
Internal factor evaluation matrix 48
Explanation of the above Internal factor evaluation (IFE) matrix:- 49
External factor evaluation matrix 49
Explanation of the above External factor evaluation (IFE) matrix:- 51
Threats opportunities weaknesses Strengths matrix (TOWS):- 51
THE TOWS MATRIX OF ANAMWEAVING MILLS 52
SO Strategies for ANAMWEAVING MILLS:- 54
WO Strategies for ANAMWEAVING MILLS:- 54
ST Strategies for ANAMWEAVING MILLS:- 55
WT Strategies for ANAMWEAVING MILLS:- 55
6. Competitive profile matrix (CPM):- 56
Competitive profile matrix (CPM) of ANAMWEAVING MILLS 56
Explanation of the above CPM matrix of ANAMWEAVING MILLS:- 57
7. BCG Growth-Share Matrix:- 57
ANAMWEAVING MILLS BCG GROWTH SHARE MATRIX 58
8. Porter five forces analysis:- 59
1. Conclusion 64
2. Recommendations 65
Reference and Sources: 67
Annexes 67
Chapter 1
1.1 Brief history of ANAM WEAVING MILLS
“Anam Weaving Mills.” was established in 1991 as a woven grey fabric manufacturer to cater domestic as well as export markets. Top management of Anam Weaving comes from a group of companies already well established in the field of Textiles since 1956.
Initially most of the production was consumed by group companies to fulfill greige requirements for piece goods, garments/apparel and made-ups. However, in a very short period of time since its inception the ANAM WEAVING MILLS pioneered in manufacturing of quality fabrics and recognized by customers as specialists in production of difficult and tricky weaves.
Front look of Anam Weaving Mills Unit
Today the ANAM WEAVING MILLS has become choicest one stop shop for specialized greige goods for customers in domestic as well as major export markets like USA, Canada, Europe and Far Eastern Countries. Anam Weaving can offer not only grey fabric but also finished fabric for bottom wear, processed at leading dye houses meeting customers’ standards. Anam Weaving can also offer quality home textile products as complete stitching operation is carried out in house while the grey fabric is dyed/printed at renowned dying and printing mills.
Certifications
Anam Weaving Mills was certified for Quality Management System ISO-9002:1994 on February 5 1999.After successful implementation and certification of ISO-9002:1994 the system was effectively upgraded to ISO 9001:2000 in January 2004. Management takes keen interest in implementation of ISO Standards which are being maintained at all levels of the organization.
Group Companies
1. U. S. Apparel & Textiles (Pvt) Ltd., Lahore (Woven Garments Manufacturer )
2. Styler’s International (Pvt.) Limited (Woven Garments Manufacturer & Exporter)
3. Shabbir Industries, Karachi (Weaving Unit – of Specialized Fabrics)
Machinery Setup – Preparatory
| Machine used for warping
|
Machine used for sizing
|
| HACOBA NZB-D 1000
V Creel Model 1997 Origin: Germany |
SUCKER MULLER WE 10
Model 1997 Origin: Germany
|
| Air Jet Picanol Omni Plus
800 Model 2006 |
Sulzer Ruti Shuttle-
less Projectile looms PU & P7100 Models (Re-enforced). |
Inspection, Testing, Folding & Packing
Inspection, grading and packing of the fabric of fabric is done on international standards with attention to detail on customer’s requirements.
Quality Control
Quality control procedures are carried out at every stage during production and each aspect is scrutinized and controlled keeping in view customers’ individual quality standards.
Achievements
Anam weaving mills achieve the best seller award in 2005 from APTMA and achieve all short term and long term goals. Anam weaving Mills have good name in the market of textile and Anam weaving mills achieve good will in market and customers.
ANAM WEAVING MILLS Quality Policy
Anam Weaving Mills strive to achieve the quality at perfect level. The entire satisfaction of customer is our key point. Anam Weaving Mills believe in teamwork and continuous improvement at every level.
Production Facility
Anam Weaving Mills is ideally located near Lahore City and is about 30~45 minutes drive from airport/nearest 5 star hotels.
1.2 Nature of the organization
Anam Weaving Mills. A leading greige, processed fabric and home textiles manufacturer cum exporter in Pakistan since 1992. Anam Weaving Mills have brand new Air Jet machines OMNI 800+Picanol in various widths (190cm, 220cm and 340cm), also Anam Weaving Mills are maintaining Sulzer shuttle less weaving machines of 390cm width. Our targeted market is USA, Canada and Europe. We are currently supplying our fabrics mainly to US market, Canada, South Africa, Germany, UK, Sri Lanka, Bangladesh and far Middle East. Directors of the ANAM WEAVING MILLS are well experienced devoted and has their third generation involved in textile field.
Anam Weaving Mills make fabric from yarn and send to the export house which sale the fabric and make revenue for organization. Anam weaving also deals on custom based inquiry, clients send the sample of fabric and Anam Weaving Mills make the fabric according to the need of customer.
Anam Weaving Mills major clients are from US and European countries about 500 employees are working in the ANAM WEAVING MILLS in different department as salary base and contractor base. Organization is equipped with all new machinery of textile looms like air jet loom technology with latest model machinery.
1.3 Business volume
Provide business volume in terms of finance.
Anam weaving Mills business volume is increasing day by day because the good quality and good repute in the cotton fabric market of the world ANAMWEAVING is one of the major exporters of cotton fabric in Pakistan. Anam Weaving Mills approximately annual production is 25 million square meters of fabric per annum.
Anam Weaving Mills average annual business volume is 370 million Pakistani Rupees.
1.4 Product lines
Some of the major product produced by Anam Weaving Mills is
- 100% Cotton fabric
- Poly Cotton
- Cotton Viscose
- Poly Viscose
- Lycra and bottom wear.
| Fabric Weaves | Plain/Canvas/Duck | Dobby Weaves | Blended Fabrics
|
Anam Weaving Mills also deal in all kinds of pocket lining fabric. Anam Weaving Mills are also specialist and license holder of “Camouflage Print” for U.S.A & Europe and have ability and technical skills of making customers demanded and specified fabric.
1.5 Competitors
Anam Weaving Mills is competing in local and international markets as well
Some local competitors are
- Al Karam Textile
- Classic textile
- Shabbir Textile
- Nishat Mills Limited
- A.J Textile Mills Limited
- Kohinoor Textile Mills
- Crescent Textile Limited
There is a perfect competition and lots of competitors are in market.
Some International compotator countries are
- India
- China
- Turkey
- Srilanka
- Bangladesh
1.6 Brief introduction of the branch under study
The head office of Anam Weaving Mills is in Lahore DHA PHASE 3 and the production unit of Anam Weaving Mills is also in Lahore on 20 KM feroz pur road Lahore Anam weaving also have sub offices in Faisalabad and Karachi.
Virtual university Internship
I did my internship in Head office of Anam Weaving Mills located in 257 Y block commercial Area DHA phase 3 Lahore.
This is the main office which handle all the accounts marketing finance and all other necessary things this office building has two floors and one basement accounts, marketing and accounts departments are in basement and export, quality check and all other departments are on ground floor and first floor of this building.
Head office control all the transactions and provide all necessary things for production unit and all salary and wages are also accounted in main office.
Chapter 2
2. Organizational structure of Anam Weaving Mills
Anam Weaving Mills is a very large organization and the structure of Anam Weaving Mills is complex some of the major parts of the organizational structures are described below.
2.1 Organizational hierarchy chart
2.2 Number of employees
About 500 + workers work in Anam Weaving Mills.
2.3 Main offices
Anam Weaving Mills has one main head office in DHA Lahore which handel all the business of Anam Weaving Mills.
2.4 Introduction of all departments
Marketing department
Anam Weaving mills marketing manager is Mr.Imran Khan. He makes all marketing plan and all the things which are related to marketing are under his hand and he perform his duties very elegantly and effectively.
The main purpose of Anam Weaving Mills marketing department is to introduce their products world wide and make good will of their products in the local and international market and make interest of the consumer and buyer towards their products of fabrics and to get he feedback from customers around the work and recommend changes to the production department according to customer need and wants.
Marketing team developing an initial marketing plan and find targeted market and right customers and buyers of Anam Weavings fabrics.
Customer Relationship Management:
Is also managed under marketing department. All the customers complaints and all the data mining process are taken in marketing department they work on 4 P’s of
- Product
- Price
- Place
- Promotion
The product is fabric and they get the rates of all yarns, cottons and other stuffs and the make costing on ms excel sheets after price decision they select place to sell the fabric place is very important in this sector because there are different sipping rates for different countries and promote their fabric on that place and create buyers interest in their products this is the main function and introduction of marketing department.
HR department:
HR and R & D are both departs are managed y the same person Mr.Asif Ali all the recruitment, downsizing process and all the social related this are under his control.
This department’s duty is to hire new persons who are good for ANAM WEAVING MILLS and fire old persons which are making and creating problem in ANAM WEAVING MILLS.
All the companies social problem are solved by HR department in case of any dispute the employees contact with HR department for help and solution of problems.
R & D Department:
R & D department in Anam weaving mills have so much significance they are allowed to do experiments on fabric and create new qualities of fabrics and new design on the fabric
Pakistan’s government also support R & D department of Anam Weaving mills and give rebates and funds to research on the sector and bring new verity in the market and enhance the Pakistani market and give boost the exports this will bring more revenue for the ANAM WEAVING MILLS and nation.
There are 10 employees working in R & D department of Anam Weaving Mills.
Export / Import department:
Import and export department is under Mr.Ali Muhammad in this department they ensure and make all necessary documents and all legal agreement which are compulsory for the export purpose all the fabric documentation are made by this department for export and import.
This department manages all shipment dates schedules and tracking of the shipments, B/L, E-forms, and packing list.
If ANAM WEAVING MILLS want any thing to be imported they send requisition to import /export department after approve from their senior managers and this department manage to import such goods.
Quality management department:
This department is under the control of Mr.Ali Imran Sab and is responsible of maintaining quality of the fabric which is produced in the Anam Weaving Mills this department use latest gadgets to check fabric quality count weft and warp of yarns in fabric and check the fabric’s GSM make samples for the clients, recommend quality standards.
These departments solve the quality related problems and maintain the quality according to the need of international standards.
MIS department:
In Anam Weaving Mills one of the highest important departments is MIS department because it’s connected with all departments and cause of Anam Weaving Mills 80% sales are on export base the MIS department is become more imported when needed live communication through computers and needed email management system.
MIS department is Under Zeeshan J Maliks control who done his MCS and he is also very talented and done Microsoft certified system engineering it is MIS departments duty to backup all the data of employees and check regular maintains in the systems provide database servers, provide trouble shooting and networking.
This department is also divided in many small united like support, software development, web developers, networking engineers.
Finance department:
This department is managed by AD Nasir Sab this department is also divided in many small unites like sales tax, internal auditors, accountants, cashiers this department is responsible for managing all cash and transactions making account’s and salaries of the employees opening letter of credit or demand draft for trading and bank accounts of Anam Weaving.
Admin department:
This department is under control of Mr.Hayyan Mamom this department’s duties are managing small staff like security grads office boys control time check on office staff and assign small task to the staffs on daily and routine basis.
The stores are also under Admin dept control when anything needed from stores from stock the proper approval and reacquisition s required other wise admin refuse to give anything form stores.
2.5 Organizational management analysis (OMA)
The Organizational Management Analysis process examines a ANAM WEAVING MILLS’s culture and provides insights to the alignment of management groups with the ANAM WEAVING MILLS’s goals and objectives. This information is used to analyze the human capital aspects associated with an organization’s long term strategic objectives.
The management of the organization has big influence on the decisions of the organization give marketing management priority to deside the public related decisions.
Anam Weaving is managed by managers and of the departments and all the problems are discussed with managers only they do not involved lower level management only upper level management are allowed to make decisions and make changes in any process.
All the managers’ work together to solve combine problems which are related to all departments.
Chapter 3:
3.1 Plan of internship program
| Sr. # | Starting date | Ending date | Name of the department | Duration |
| 1 | 28 May 2010 | 06 July 2010 | MIS | 40 Days |
| 2 | 07 July 2010 | 13 July 2010 | Marketing | 7 Days |
| 3 | 14 July 2010 | 20 July 2010 | Accounts | 7days |
3.2 Detail of works assigned to me during internship tenure
1st week: in (MIS department):-
In 1st week MIS officers introduce me to all MIS departments’ colleges and attached me with the support unit of MIS department support assign teach me the work of
- Windows installation
- MS office installation
- Hardware troubleshooting
They teach me to install windows under domain controller and install necessary antivirus and tuning of windows for best performance and increase virtual. I install 25 windows and system software’s in 1st week and learn lots of things which would be really helpful in my professional career.
2nd week in MIS department:-
In 2nd week they teach me LAN and WAN settings wiring and connectors wire scheme and assign me the work of replacing all the faulted LAN RJ connectors the wiring scheme for the LAN is following
I use tester and change all missing connectors of LAN and install IP DNS and gateway settings and ISA firewall on user’s computers.
3rd week in MIS department:-
In 3rd week they introduce me to their Wireless LANS and teach me routers settings Uper level management use laptops with Wi-Fi/WLAN enabled so they access their files and all other related network stuffs wirelessly.
In Anam Weaving Mills local area networks are built with relatively inexpensive hardware such as Ethernet cables, network adapters, and hubs. Wireless LAN and other more advanced LAN hardware options also exist.
They Assign me the work of setting permission and setting policies on fileserver all the files which are used in various departments are stored in fileserver and some restrictions are set by the MIS department on files marketing related data can only be accessed from marketing department users pc and all other departments file are secured in such a way that no other and 3rd person can miss use the data and files and some users are allowed to access the internet and some are not these policies are set from Microsoft ISA server 2004.
4th week in MIS department:-
In 4th week they introduce me with the email server and assign me the work of making a a list of email which are sending spam in organization and blacklist these email address in email server so there will be less or no spam message circulation in the organization I created a list of spam senders’ email address and add then in blacklist of email server they use MDaemon email server for email managing purpose and connect all users from outlook 2003 and 2010 to the email servers and also assign me the work of setting local users email address in outlook 2003 in computers POP3 and SMTP protocols are used for email purpose.
They have backup servers of emails and database and file servers backup server they also use MS exchange for email management purpose Exchange Server 2003 provides many features which enhancements and improve consistency, manageability, and security. Exchange Server 2003 is software from Microsoft to help managing organizations emails on their own network and to open their own email servers. MS Exchange runing on Microsoft Windows® 2003 Server, Exchange Server 2003 is the first version of Exchange designed to run on and take advantage of Microsoft Windows Server™ 2003. Microsoft Office Outlook Web Access and mobile device support using Outlook Mobile Access and Exchange Server ActiveSync.
Upper level management use blackberry mobile phone and services and have ability to access their mail box from anywhere IMAP protocol is used for this purpose.
5th and 6th week:-
Marketing manager Mr.Imran attached me with the developer’s team which was the best part in my internship program. Developer’s teams manage and develop the computer software’s according to the users need and organization’s demand.
They develop software’s in .net, Java and also do web developing there was 25 employees working in development team all of them are highly skilled and very good programmers.
The database they were using was MS SQL they teach me to set permissions on database tables.
They assign me the work of checking software developed by team and give them feedback and detail of bugs I found in their software and make test entries in the software of accounts and marketing.
7th Week in Marketing Department:-
I got transferred from MIS to marketing department and marketing department give me the TASK OF MAKING Power point presentation about Bangladesh, Turkey and Portugal’s cotton market and list of buyers and sellers of cotton fabric from these countries I done this task successfully within given time.
In marketing department I learn lots of things like how to manage customers and all the ways of getting 369 degree feedbacks from customers and fulfill their requirements in anam weaving Mills the marketing department has huge importance because it is marketing department which increase the volume of sales and make goodwill.
In marketing department after presentations of power point they assign me 2nd task of
8th Week in Accounts Department:-
In task of Accounts department of Anam Weaving Mills include Invoice generation, account reconciliations, make accounts of all peoples transact from Anam Weaving Mills.
Balance sheet, statement of profit and loss etc. Also common are setting up adequate internal controls for all business processes handling external audits and dealing with banks in order to obtain financing.
During last week of my internship I learn and spend my last week in accounts department and accounts department show me the software’s they use for account maintaining purpose they use custom made software for managing all Payroll, accounts of bank for making statement of cash flow, trial balance and balance sheet.
They use MS excel frequently for routine and daily computing in accounts department they teach me to enter general voucher in the software and database and gave me work of entering the vouchers in the software.
Chapter 4
4 Structure and functions of the MIS Department.
4.1 Department hierarchy
4.2 Number of employees working in the MIS department
In Anam Weaving Mills there is a big team working in MIs department which is responsible for all IT related problems and their solutions and application of new technology In MIS department there is 45 employees.
The Manager of MIS department control all the 30 peoples staff there is 9 peoples support including 1 support manager which is responsible for giving answers to Manager MIS and 11 peoples working in Networking department including 1 senior network administrator and 10 peoples work in development department including chief programmer.
4.3 Major responsibilities and functions of the MIS department
IS and 11 peoples working in Networking department including 1 senior network administrator and 10 peoples work in development department including chief programmer. – Internet Services
- Providing E-Mail Services to organization:
MIS department provide E-Mail service to all organizations required employees with the help of email servers and support team they provide access to employees to their email inbox in their computers and mobiles as well for this purpose they use 2 software based servers called MS Exchange and Mdaemon email server which use network and use protocols of POP, SMTP and IMAP.
- Network Services
MIS department of Anam Weaving mills provide Network connectivity for all necessary users to share their file and folders to work combine on same projects and files.
- Printing Services:-
All of the office staff are not allowed to use printer only specific persons are allowed to print their documents and for this purpose MIS department attached 5 network printers and 3 separate printers and provide service for printing like installation of printers and tuner filling.
- Web Site Administration:-
MIS department team manages the website of anam weaving and web developers from MIS department given the task to add or remove any content from website and online database.
- Database Administration:-
Database are handles by MIS department all the database of the organization are stored in proper format in MS SQL server and this is MIS department responsibility to maintain the database keep proper backups and give the access of the database to authorized persons only.
- Audio & Video Services:-
It’s MIS department duty to provide service of audio and video conference and provide easily access for video and audio conference with customers around the world.
- Terminal Services:-
MIS department help provide terminal services like remote access and telnet service, help and support purposes.
- Software Development:-
Team of developers under the head of MIS department provides software development services in anam weaving all of the software’s for accounts and all other related software for marketing data mining and small utilities for checking fabrics quality and computing the costing of the fabric.
- Providing Internet access:-
MIS department provide access to outside networks like on VPN and internet to the authorized persons Internet access is controlled by software called Microsoft Internet Security and Acceleration Server (ISA).
- Domain controller service:-
This include TCP/IP and upgrading of IP version from 4 to 6 and all other protocols and installation of software’s which work on LAN like LAN talk and other ANAM WEAVING MILLS software’s which are developed by development department for the helping purpose of employees which really safe time and energy of employees.
- Network software installation, configuration, and upgrades:-
This include TCP/IP and upgrading of IP version from 4 to 6 and all other protocols and installation of software’s which work on LAN like LAN talk and other ANAM WEAVING MILLS software’s which are developed by development department for the helping purpose of employees which really safe time and energy of employees.
- Backup and recovery tasks:-
MIS department is responsible for taking backups and recovery of damage and loosed and damaged data of employees.
- Installation and maintenance of LAN related active equipments:-
Installation of LAN and WAN based equipments like IP cameras and IP based printers and all other LAN related active equipments.
- Configuration of LAN/WAN routers and switches:-
Configuration of LAN and WAN routers and switches giving them IPS, DNS and setting firewalls in routers for security is responsibility of the MIS department in Anam weaving.
- Continuous performance monitoring:-
MIS department continuously monitor all the equipments servers routers pc performance and monitor them so they will be in fully working condition anytime then they are needed.
- Installation of new servers
It is responsibility of MIS department of installation of new server if it is required for nay purpose.
- Operating system level trouble-shooting
Installation of windows and Ms Office and trouble shoot the windows XP, 2000 and apple OS is done by the MIS department of anam weaving.
- System and software upgrades:-
MIS department upgrade the systems which are faulty and old and slow with the latest and best alternative available for the better performance of the system.
4.4 MIS departments Support to other departments:-
MIS support to Accounts Department:-
MIS department support account department in managing all the records of transactions MIS department provide the software according to the need of accounts department and provide them access to the database server in which all the data is safe accounts department really depend on the support of MIS department now a days because all the transaction payroll system and all the statements are dependent on software and all these statements are build on soft based and after competition they printout for hard copy and record purpose.
Both departments work together for making accounts department work smooth efficient and by the help of MIS department in Anam Weaving Mills now accounts department find it really easy to enter all record quickly and retrieve any specific record at very fast speed and accurately.
Without the support of MIS accounts depart may find very difficulties to fulfill their jobs and requirements. Ana weaving Mills managers and CEO can retrieve any records from any accounts at anytime.
MIS support to Marketing Department:-
MIS department support marketing department on their work of data mining and getting trends from the huge database MIS department provide them internet to tuch international market and support marketing department in all aspects provide them E-Mail facility so they always keep in touch with buyers and consumers.
MIS department provide marketing a software which is very helpful in getting feedback across the word and check the all the cotton and fabric news are directly electronically shifted to marketing departments mobiles and emails.
So they can make marketing plan on the run and be aware of the all markets conditions all the time and antiseptic all the effect of market and make policies and plans.MIS also help marketing in targeted based marketing plans to provide them all the data of targeted market and propels of the markets in proper format.
MIS support to Quality Management Department:-
All the qualities of fabrics and quality standards are stored in database of anam weaving and provided to the quality management Team when required.
MIS support to HR Department:-
All the qualities of fabrics and quality standards are stored in database of anam weaving and provided to the quality management Team when required.
MIS support to Admin Department:-
All the timetables and tasks are saved in the database and MIS department make software for Admin department which is really easy to operate this help the Admin department to safe all their to-do list and recommendations and reports and retrieve them when needed.
Chapter 5.
Structure and functions of marketing department:-
5.1 Marketing Department hierarchy:-
5.2 Number of employees working in that department:-
There are 25 employees in marketing department of anam Weaving Mills.
5.3 Major responsibilities and functions of the Marketing department
1. Focus on the Customers taste and fashion regarding fabrics
2. Monitor the Competition in current fabric market.
3. Develop the Product according to customers need.
4. Find & Direct Outside Vendors.
5. Create New Ideas(Idea generation, brain storming).
6. Communicate Internally.
7. Manage a Budget.
8. Understand the ROI.
9. Set the Strategy, Plan the Attack, and Execute.
5.4 Feasibility report of computerizing the functions of that marketing department.
All the functions are already fully computerized and the system is in working condition.
5.5 Structure and functions of Accounts department:-
5.6 Accounts Department hierarchy
5.7 Number of employees working in that department:-
In accounts department there is 34 employees.
5.8 Major responsibilities and functions of the accounts department
Managing bank accounts
Creating payroll system
Monitoring all cash and credit transactions
5.9 Feasibility report of computerizing the functions of that department
All the functions are already fully computerized and the system is in working condition.
Chapter 6
6. Critical analysis
Visions statement
To strive for excellence through commitments, integrity, honesty and team work.
Mission statement
To be a model amongst the textile spinning, capable of producing high quality fabrics.
- of Buyers/Consumers is our Motto.
- Manufacturing of fabrics as per the customers’ requirements and market demand.
- Keeping pace with the rapidly changing technology by continuously balancing, modernization and replacement (BMR) of plant and machinery.
- Enhancing the profitability by improved efficiency and cost controls
- Betterment of Mills Employees as quality policy.
- Protecting the environment and contributing towards the economic strength of the country and function as a good corporate citizen.
Comparing and evaluation of Vision statement from current scenario:-
HR strategies:
Anam weaving Mills HR strategies:
Comparing of HR strategies
Bonus:
Anam weaving Mills provide 2 bonus in a financial year and provide and extra bonus if they successfully achieve the anal target of sales and get lot’s of revenues this policy is good and according to the need of the mission and vision statement this will motivate the employees to work more and do hard work and being loyal.
Incentives:
Anam weaving Mills has incentive policy for marketing department the incentives are given upon successfully achieving the market target.
Increments:
Anam weaving Mills have policy to increase 10% on net salary after every financial yars of employee.
Awards:
Anam weaving Mills give award on annually basis to the honest and hard working employees cash, medals and certificates are provided as awards.
Medical Insurance:
Anam weaving Mills give medical and life insurance to their employees.
Low price:
According to their vision and mission statement they should low their price in market and get low profit from products but they are charging high price.
High Quality:
Anam weaving Mills is very strict about quality and they maintain their quality at best level in international market according to ISO standards and they are certified from various organization’s of quality management like MODY.
Maintenance strategies:
Anam weaving Mills is large organization and using very heavy equipment and they should be maintain regularly and properly but looms are not maintain regularly looms are only got repair after they start trouble.
Latest machinery:
To achieve their vision and mission statement they should now replace some old sulzer looms machines with latest machines like AIRJET loom.
Analysis:
Anam weaving mill is working according to their vision and mission statements except some of the power distribution and maintenance issues.
The vision and mission statement of ANAMWEAVING MILLS on good basis and ANAMWEAVING is providing 70% of its potential yet some of the lower management and lower staff is unhappy and unmotivated because of improper balance of authorities and powers in company.
If ANAMWEAVING want to get 100% potential from it’s workers then company should take proper steps and distribute some authorizes and powers to lower management which would be very beneficial for the company and it will also enhance the company output level.
6.2 Compare of theoretical concepts with the current practices being carried.
Theoretical concepts are somehow different from the original practices carried out in the ANAM weavings the LAN wiring scheme of some cat -5 cables are different and they were working properly.
The software which is developed is not tested like it was written in the theories they only test it once and does not implement proper water fall model of software development.
In accounts department the accounts are not entrained like we read in theories and while studding in MBA.
Marketing department skips some process of product development in actual practices.
All the theories are somehow changes and amended to ease the users and not properly implemented however if they will implement all theories in actual they can improve their productivity and performance.
2. SWOT analysis
STRENGTHS
1) Brand name:-
ANAMWEAVING Mills have a very big brand name.
2) Large cotton product range:-
ANAMWEAVING Mills Provide very large cotton product range.
3) ISO, MODY and all Certification:-
Anam Weaving Mills have received ISO 9000, as well as ISO 14000 and mody certifications from internationally renowned ISO auditors. This is a big strength because the existence of non-harmonized standards for similar technologies in different countries or regions can contribute to so-called “technical barriers to trade”. Anam Weaving Mills , being export minded, have sensed the need to be certified, so that their clients in other countries are reassured of the quality of the product that Anam Weaving Mills offers is equal to or superior to the quality of an international standard.
4) Latest Machinery:-
Anam Weaving Mills Textiles have imported the latest machinery from Europe. Their machinery comprises of equipment used in spinning and weaving. They use the latest type of loom, called the shuttle-less loom in their operations which is the latest technology and which is capable of producing a very high thread count rate, in the range of 100 threads per sq inch (the normal is 30-40)..
5) Famous in market:-
Anam Weaving Mills have established a big name for themselves in the textiles and industry. Their brand name is very strong in the Pakistani mass and industrial market as well as some industrial buyers in the USA and Europe. Their brand name has a lot of appeal in the Pakistani mass market and they have very loyal customers, who trust the quality of design and the quality of the cloth itself.
6) Hard working workers:-
Anam Weaving Mills employs work in three shifts of eight hours each throughout the day. They are very motivated because they are paid better than other people in textile mills, and they like the atmosphere of working at Anam Weaving
7) New product line in market:-
Anam Weaving Mills provide new products in market.
8) Access to high quality cotton (in short staple Category)
Weaknesses
1) ‘Seth’ culture:-
The work culture in Anam Weaving Mills like that of a traditional ‘Seth’ owned ANAM WEAVING MILLS. There is no little formal documentation in the offices, the people are hired on an ad-hoc basis, and qualifications are not taken into account while selecting the people for their jobs.
2) Weak R&D facilities:-
There is hardly any investment in research and development in the Anam Weaving Mills, or indeed in any other Pakistani industry, which puts Pakistani textile companies at a significant disadvantage in the world forum.
3) Lack of HR development:-
Modern technology in the textile sector requires educated and trained technicians. Similarly, modern management techniques are a major need, particularly in areas of Marketing, Finance and Human Resource Management.
4) Too late decision making:-
The decision making process of ANAMWEAVING is too late and slow this will cause loss of some benefits.
5) Lack of marketing expertise:-
The Marketing expertise is not up to the required level the marketing force is small.
6) Location of production unit:-
Production unit is to far from the market.
7) Poor quality of services:-
Late delivery of fabric from production unit to market.
8) Damaged reputation:-
Some bad experience from local market damage the reputation of ANAMWEAVING mills in local market.
Opportunities
- Big opportunities in the local low-end market
- International brand of designer wear.
- Potential of export in different international markets.
- Introduce new models because they have favorable and positive attitude in the market.
- A developing market such as the Internet for cotton fabric..
- Mergers, joint ventures or strategic alliances can be done in different countries for ANAMWEAVING.
- Moving into new market segments that offer improved profits.
- A market vacated by an ineffective competitor.
- Political/Economic Instability
- Piracy of designs
- Brand name infringement
- Lack of conducive environment for business
- Absence of quota under WTO
- Anti-dumping laws
- Government tariffs and duties on import of raw cotton
- Smuggled cotton
Threats
Internal factor evaluation matrix
“Is a strategic management tool for auditing or evaluating major strengths and weaknesses in functional areas of a business IFE matrix also provides a basis for identifying and evaluating relationships among those areas. The Internal Factor Evaluation matrix or short IFE matrix is used in strategy formulation.”
IFE MATRIX OF ANAMWEAVING MILLS
| Weight | Rating | Rating Score | |
|
STRENGTHS |
|||
| Brand name |
0.10 |
4 |
0.40 |
| Large Cotton product range |
0.08 |
4 |
0.32 |
| ISO & MODY certified |
0.08 |
4 |
0.32 |
| Latest Machinery |
0.10 |
2 |
0.20 |
| Famous In Market |
0.10 |
4 |
0.40 |
| Hard Working workers |
0.10 |
2 |
0.20 |
| New Product Line In Market |
0.02 |
3 |
0.06 |
| Access to high quality cotton in short staple Category |
0.10 |
2 |
0.20 |
|
WEAKNESSES |
|||
| ‘Seth’ culture |
0.06 |
3 |
0.18 |
| Weak R & D facilities |
0.04 |
2 |
0.08 |
| Lack of HR development |
0.04 |
2 |
0.08 |
| Too late decision Making |
0.04 |
1 |
0.04 |
| Lack of marketing expertise |
0.04 |
4 |
0.16 |
| To Far Location of production Unit |
0.04 |
2 |
0.08 |
| Poor quality of Service |
0.03 |
1 |
0.03 |
| Damaged reputation |
0.03 |
3 |
0.09 |
| Total |
1 |
|
2.72 |
Explanation of the above Internal factor evaluation (IFE) matrix:-
ANAMWEAVING IFE matrix have some strengths available to ANAMWEAVING like, good brand name ,large number of product range, use imported cotton & raw material, new product range in market .these are all the strengths overcome to the weaknesses of the company up to some extent.
ANAMWEAVING IFE matrix total score is 2.72 which indicate a strong internal position of ANAMWEAVING MILLS.
External factor evaluation matrix
“Method is a strategic-management tool often used for assessment of current business conditions. The EFE matrix is a good tool to visualize and prioritize the opportunities and threats that a business is facing”
EFE MATRIX OF ANAMWEAVING MILLS
| Weight | Rating | Rating Score | |
|
OPPORTUNITIES |
|
|
|
| Big opportunities in the local low-end market |
0.02 |
3 |
0.06 |
| International brand of designer wear |
0.05 |
2 |
0.1 |
| Potential of export in different international markets |
0.1 |
3 |
0.3 |
| Introduce new models |
0.06 |
4 |
0.24 |
| A developing market such as the Internet for cotton fabric |
0.1 |
1 |
0.1 |
| Mergers, joint ventures or strategic alliances can be done |
0.1 |
1 |
0.1 |
| Moving into new market segments that offer improved profits |
0.02 |
2 |
0.04 |
| A market vacated by an ineffective competitor |
0.1 |
3 |
0.3 |
|
THREATS |
|||
| Political/Economic Instability |
0.1 |
4 |
0.4 |
| Piracy of designs |
0.03 |
3 |
0.09 |
| Brand name infringement |
0.1 |
2 |
0.2 |
| Lack of conducive environment for business |
0.04 |
1 |
0.04 |
| Absence of quota under WTO |
0.04 |
2 |
0.08 |
| Anti-dumping laws |
0.04 |
1 |
0.04 |
| Government tariffs and duties on import of raw cotton |
0.03 |
2 |
0.06 |
| Smuggled cotton |
0.07 |
3 |
0.21 |
| Total |
1 |
|
2.36 |
Explanation of the above External factor evaluation (IFE) matrix:-
ANAMWEAVING MILLS position in above EFE matrix shows some opportunities available to ANAMWEAVING MILLS like Big opportunities in the local low-end market and potential of export in different international markets with the help of advance technology ANAMWEAVING MILLS can increase customers loyalty. Low quality and smuggled cotton can effect Pakistani cotton market and fluctuate the price of cotton in market this will reduce the profit share for ANAMWEAVING MILLS.
Total weighted score of ANAMWEAVING MILLS 2.36 indicates that the business has slightly less than average ability to respond to external factors.
Threats opportunities weaknesses Strengths matrix (TOWS):-
TOWS MATRIX is very useful and important tool used for strategy making and selection of the right strategy at right time according to internal and external environment.
SO strategies:-
SO strategies utilize company’s internal strengths to take advantage of external opportunities available to company.
WO strategies:-
WO strategies are intended at improving internal weaknesses by taking advantage of external opportunities available to company..
ST strategies:-
ST strategies exercise company’s strengths to evade or reduce the impact of external threats of the company.
WT strategies:-
WT strategies are protective tactics directed at reducing internal weaknesses and evade external threats
THE TOWS MATRIX OF ANAMWEAVING MILLS
| Internal Strengths (S): | Internal Weaknesses (W): | |
| 1. Brand name.
2. Large Cotton product range. 3. ISO & MODY certified. 4. Latest Machinery. 5. Famous In Market. 6. Hard working workers. 7. New Product Line in Market. 8. Access to high quality cotton. |
1. ‘Seth’ culture.
2. Weak R & D facilities. 3. Lack of HR development. 4. Too late decision making. 5. Lack of marketing expertise. 6. To Far Production unit. 7. Poor quality of Service. 8. Damaged reputation. |
|
| External Opportunities (O): | SO: | WO: |
| 1. Big opportunities in the local low-end market.
2. International brand of designer wear. 3. Potential of export in different international markets. 4. Introduce new models. 5. A developing market such as the Internet for cotton fabric. 6. Mergers, joint ventures or strategic alliances can be done. 7. Moving into new market segments that offer improved profits. 8. A market vacated by an ineffective competitor.
|
||
| 1. Introduce Export level product in local market. (S1, S4, O1).
2. Build E-commerce Website to sell online all range of ANAMWEAVING. (S2, O3, O7, O8). |
1. Staffing of Marketing HR and R & D expert employees. (W2, W3, W4, O3, O7, O8)
2. Start Joint venture or buy a leading company Which is near to Market. (W6, W4, W1, O6)
|
|
| External Threats (T): | S T STRATEGIES: | WT STRATEGIES: |
| 1. Political/Economic Instability.
2. Piracy of designs. 3. Brand name infringement. 4. Lack of favorable environment for business. 5. Absence of quota under WTO. 6. Anti-dumping laws. 7. Government tariffs and duties on import of raw cotton. 8. Smuggled cotton.
|
1. Insure all assets transactions and all raw material and cotton.
(S2, S1, T1, T2, T3, T7)
2. Start R & D and produce latest and new products range in cotton fabric market with the help of latest machinery. (S8, T4)
|
1. Overcome Weaknesses by Making
Them Strengths (Move Toward OS Strategy)
2. Get all rebates and strictly follow government rules and regulation of cotton fabric export and cotton import.
|
SO Strategies for ANAMWEAVING MILLS:-
ANAMWEAVING MILLS can get benefit from its strength to take advantage from external opportunity. ANAMWEAVING MILLS have brand name and access to high quality cotton so these two strategies can be very beneficial for ANAM WEAVING Introduce Export level product in local market and build E-commerce Website to sell online all range of ANAMWEAVING.
WO Strategies for ANAMWEAVING MILLS:-
ANAMWEAVING MILLS can get overcome its weakness while using opportunities available to ANAMWEAVING MILLS.
ANAMWEAVING MILLS can staff and R & D expert employees & start Joint venture or buy a leading company which is near to Market.
ST Strategies for ANAMWEAVING MILLS:-
ANAMWEAVING MILLS can use its strength to avoid from external threats. To overcome the threats of economic instability and government laws and other external threats ANAMWEAVING MILLS. Insure all assets transactions and all raw materials and cotton & start R & D and produce latest and new products range in cotton fabric market with the help of latest machinery.
WT Strategies for ANAMWEAVING MILLS:-
ANAMWEAVING MILLS can use protective tactics directed at reducing internal weaknesses and evade external threats such as Overcome Weaknesses by Making
Those Strengths (Move toward OS Strategy) get all rebates and strictly follow government rules and regulation of cotton fabric export and cotton import.
6. Competitive profile matrix (CPM):-
The purpose of a Competitive profile Matrix analysis is to critically profile and compare ANAMWEAVING MILLS against known competitors. Selecting evaluation factors that are pertinent for ANAMWEAVING MILLS that will help differentiate ANAMWEAVING MILLS products from that of the competition and demonstrate possible competitive advantages.
Competitive profile matrix (CPM) of ANAMWEAVING MILLS
|
Anam Weaving Mills |
Al-karam Textile |
Classic Textiles |
Shabbir Textile |
||||||
| Critical Success
Factors |
Weight | Rating | Score | Rating | Score | Rating | Score | Rating | Score |
| Advertising
|
0.05 | 4 | 0.20 | 4 | 0.20 | 3 | 0.15 | 4 | 0.20 |
| Product/Service
Quality |
0.10 | 4 | 0.40 | 4 | 0.40 | 3 | 0.30 | 4 | 0.40 |
| Growth Rate
|
0.10 | 2 | 0.20 | 2 | 0.20 | 4 | 0.40 | 3 | 0.30 |
| Financial
Position |
0.15 | 3 | 0.45 | 4 | 0.60 | 3 | 0.45 | 3 | 0.45 |
| Market Share
|
0.15 | 3 | 0.45 | 4 | 0.60 | 3 | 0.45 | 3 | 0.45 |
| Global
Expansion |
0.15 | 3 | 0.45 | 3 | 0.45 | 4 | 0.60 | 3 | 0.45 |
| Name Recognition
|
0.05 | 4 | 0.20 | 4 | 0.20 | 3 | 0.15 | 4 | 0.20 |
| Customer Loyalty | 0.10 | 4 | 0.40 | 3 | 0.30 | 2 | 0.20 | 3 | 0.30 |
| Diversification
Of ANAM WEAVING MILLS |
0.10 | 4 | 0.40 | 4 | 0.40 | 3 | 0.30 | 2 | 0.20 |
| Price
Competitive |
0.05 | 2 | 0.10 | 2 | 0.10 | 3 | 0.15 | 3 | 0.15 |
|
TOTAL
|
1.00 | 3.25 | 3.45 | 3.15 | 3.10 | ||||
Explanation of the above CPM matrix of ANAMWEAVING MILLS:-
ANAMWEAVING MILLS position in above competitive profile CPM matrix shows that ANAMWEAVING MILLS has 2nd strong position 3.25 in major competitors and the strongest position held my Al-Karam textile which is 3.45 ANAMWEAVING MILLS should make policies and market their products to beat Al-Karam to get the strongest position in market of cotton fabric and textile products.
7. BCG Growth-Share Matrix:-
The BCG matrix provides a structure for allocating resources among different businesses divisions and shows the comparison of all in a single chart. Yet, the approach has received some negative criticism for the following reasons:
- The link between market share and profitability is questionable since increasing market share can be very expensive.
- The approach may overemphasize high growth, since it ignores the potential of declining markets.
- The model considers market growth rate to be a given. In practice the firm may be able to grow the market.
ANAMWEAVING MILLS BCG GROWTH SHARE MATRIX
|
Market Growth Rate |
Stars Cotton fabric products PC , PV fabrics |
Question Marks New product range of anam |
|
Cash Cows Air jet Looms |
Dogs Old shatter looms |
|
|
|
Relative Market Share |
|
Explanation of above BCG growth share MATRIX:-
Cash Cow:-
ANAMWEAVING MILLS air jet looms has a large market shares in a mature, slow growing industry. Cash cows require little investment and generate cash that can be used to invest in other business units.
Air jet Looms are cash cow for Anam Weaving mills.
Star:-
ANAMWEAVING MILLS has a large market share in a fast growing industry. Stars may generate cash, but because the market is growing rapidly they require investment to maintain their lead. If successful, a star will become a cash cow when its industry matures.
Cotton fabric products, PC , PV fabrics are Star for ANAMWEAING MILLS.
Question Mark (or Problem Child):-
ANAMWEAVING MILLS has a small market share in a high growth market. ANAMWEAVING MILLS units require resources to grow market share, but whether they will succeed and become stars is unknown.
New product range of ANAMWEAVING MILLS is categories in Question mark of ANAMWEAVING MILLS BCG GROWTH share Matrix.
Dog:-
ANAMWEAVING MILLS has a small market shares in a mature industry. A dog may not require substantial cash, but it ties up capital that could better be deployed elsewhere. Unless a dog has some other strategic purpose, it should be liquidated if there is little prospect for it to gain market share.
Old shatter looms are DOG in the ANAMWEAVING MILLS BCG growth share matrix.
8. Porter five forces analysis:-
PORTER MODEL MODEL
Explanation of Porter five forces analysis:-
Porter five forces analysis are the very helpful for developing strategies in many industries.
Porter five forces analysis is all about examine four forces, which keep on seminal and reshaping the business environment. These forces are political, economic, social and technological forces. For strategy formulation, strategists keenly consider the present and future impacts of these four forces. Porter’s five forces model of competitive analysis is a widely used approach According to Porter, “the nature of competitiveness in a given industry can be viewed as a composite of five forces, which are shown in the diagram above.”
Rivalry between competitors:-
Rivalry between competitors boosts the competition in any given industry. Perfect Competition also reduces the margin of profits in most cases but not in all cases. It contrasts from business to business. Competitors are trying to earn profits by creating the demand of the customers from using some of the strategies such as cost leadership & offering quality cotton fabric.
Using Marketing segmentation and targeting to their target market through advertising their products regularly to raise the responsiveness of consumers and clients. if the market is very big and customer volume is high then profit margin would high it demand’s on the market and the customers volume. So we have analyzed that the rivalry among the competitors in this industry is high because large number of textile mills are producing cotton fabric and offering processing of the cotton fabric.
Substitute products:-
Substitutes effect could impact on the market’s situation anytime substitute cotton fabric and other cotton related products like polyester can impact very hard on the market and profit margin and demand of the cotton fabric in given market.
Buyer’s Power:-
In Cotton fabric, we see buyer’s power is significantly high because customers are concentrated, large, or they are very price elastic because with the change in price customers would shift to other brands. That is reason buyer’s power is high. And this is the reason that the customers have substitute brands in the market. Therefore, their bargaining power represents a major force affecting intensity of competition in the in the market of Cotton fabric.
Supplier power:-
In Cotton fabric market, companies cannot do backward integration because of high setup costs of looms and related processing units. So the power of supplier or raw metrial like cotton, yarn etc in this industry is high because with an increase in the raw material prices the textile unit have to pay high price to the supplier and this reason leads to a high power of supplier.
New entrants:-
New entrants in he cotton market anytime could be very effective for the market because it could increases computation among competitors and it can get all the orders of existing companies it could also impact on profit ratio in normal condition the new entrance in the market of cotton and fabric reduce the profit margin of the existing textile mills and processing units. But a new comer in the industry will have to see the entry and exit barriers of the industry, which are rather unfavorable to a new entrant due to high investment as well as due to using an advance technology, with a great disadvantage of the existing competitors. So there are very minute chances of a new competitor in the textile mills industry.
ANSOFF MATRIX:-
The ANSOFF Growth Matrix is a marketing tool created by Igor ANSOFF. The matrix allows marketers to consider ways to grow the business via existing and/or new products, in existing and/or new markets – there are four possible product/market combinations. This matrix helps companies decide what course of action should be taken given current performance. The matrix consists of four strategies:
Market Penetration:-
Market penetration occurs when a ANAM WEAVING MILLS enters/penetrates a market with current products. The best way to achieve this is by gaining competitors’ customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service, with advertising or other promotions.
Product Development:-
A firm with a market for its current products might embark on a strategy of developing other products catering to the same market., but frequently markets new burgers. Frequently, when a firm creates new products, it can gain new customers for these products. Hence, new product development can be a crucial business development strategy for firms to stay competitive.
Market Development (new markets, existing products): An established product in the marketplace can be tweaked or targeted to a different customer segment, as a strategy to earn more revenue for the firm.
Diversification (new markets, new products): This resulted in the ANAM WEAVING MILLS entering new markets where it had no presence before.
ANSOFF MATRIX OF ANAMWEAVING MILLS
|
||||
|
||||
|
MARKET PENETRATION STRATEGY |
PRODUCT DEVELOPMENT STRATEGY |
|
MARKET DEVELOPMENT STRATEGY |
DIVERSIFICATION STRATEGY |
EXPLANATION OF ANAMWEAVING MILLS ANSOFF MATRIX
ANSOFF matrixes of ANAMWEAVING MILLS project the plan, which ANAM WEAVING MILLS should follow to increase its sales and profits. ANAMWEAVING MILLS should follow the market penetration and market development strategy in order to increase its sales. ANAMWEAVING MILLS can penetrate a market through advertisement, discounts, etc which can raise its customer base, whereas it can extend its business to different countries like EURAPE, AMARICA , UK where there is demand for cotton fabrics are high from this ANAMWEAVING can move to new markets and enhance its sales and profits in the process.
1. Conclusion
During my internship in Anam weaving Mills MIS, Marketing, and accounts department. The major focus was on MIS department I learn windows installation, LAN WAN and other software and troubleshooting etc.
I analysis different environment of Anam Weaving Mills like external and internal environment the marketing team of ANAMWEAVING MILLS is strong and take orders from all around the world and give it to production department after that production department produce the fabric according to the need of the clients and forward the produced fabric to the export department and export department export the fabric provide all invoices to the accounts department and accounts department recover the profit and maintain accounts of clients in all this process the MIS department is the major supporting department who help all the departments in all their process for maintaining digital database and providing quick access to safe data.
Anam weaving Mill produces and export the cotton and all other type of fabrics all the policies are according to the need of vision and mission statement except the control and power all the powers are given to upper management and lower management and employees are not considered while making necessary and important decisions.
All though there is some weakness’ of the ANAMWEAVING MILLS such as Seth’ culture, Weak R&D facilities, Lack of HR development, Too late decision making, Lack of marketing expertise, Location of production unit but the strength of ANAMWEAVING mills are covering these weaknesses.
The Internal factor evaluation (IFE) matrix of ANAMWEAVING MILLS tells us the story of internal strength and weakness and the total score of Internal evaluation matrix of ANAMWEAVING is 2.72 which indicate a strong internal position of ANAMWEAVING MILLS.
ANAMWEAVING MILLS has 2nd strong position in major competitors in market.
That is a good sign of progress in compare to previous performance. the BCG growth share matrix shows that the new product range of anam could be next star for the company and can give huge amount of profit.
In the ANAMWEAVING I observe that there is well-organized worker role to achieve the settled goals. Some workers do not do work hard in particularly labor sector of ANAMWEAVING mills used for production of cotton fabric manufacturing but higher level staff do work honestly. This will increase the output of ANAMWEAVING. They are absolutely necessary to complete and express clearly the order in time that ANAMWEAVING making ideas through which they manage their customers sound.
I learn MIS things like networking, database, hardware and software troubleshooting and also get time to enhance my communication skills get experience in accounting and all other department which would be very helpful in my professional career.
2. Recommendations
- I recommend Anam weaving to distribute the controls from upper management to lower management.
- ANAMWEAVING should start E-commerce trading and website for online markets to enhance its approach to international market to over come its weaknesses.
- Import latest machinery and maintain them properly to produce new verity.
- They should not depend on WAPDA for power source and make their own power sources like generators and all others things There are power load shading issues now a days in Pakistan which are destroying the organizations like Anam weaving Mill.
- Anam weaving should enhance his human resource and marketing hire more marketing staff which are experts in marketing to introduce their products in all over the world efficiently and make proper market plan for ANAMWEAVING.
- Quality of service and production need to be improved should follow the international standards of guide lines for cotton fabric weaving.
- Currently bonus is given only to Head office Staff such bonus and incentives must also be given to production staff.
- Work over load should be managed properly on production staff so they will be motivated.
- In processing section there is a need of skillful workers. There are some departments of processing in which human resources have been working since long time but their efficiency is not improved this things provide unsatisfactory results. The skilled labor will not only improve the efficiency but also will improve effectiveness. There should be chances given to skilled workers to enter the organization.
- Anam weaving manager should try to reduce Seth culture from Anam weaving.
- First aid and other medical amenities should be present to the employees in working time in the mill area. There is constant work in the mill and chances of accident or unpleasant incident are frequent. To manage this type of condition the first aid dispensary and a doctor should be there to help the injure and week workers.
Reference and Sources:
Mr. Muhammad Imran Khan (Manager Marketing ANAMWEAVING MILLS)
Help me gathering all marketing related data and making some of analysis reports of ANAMWEAVING MILLS.
Mr.Muhammad Ali (Manager Export ANAMWEAVING MILLS)
Help me gathering all export related data and making some of analysis reports of ANAMWEAVING MILLS.
Mr.Ali Imran Shaikh (Manager Production ANAMWEAVING MILLS)
Help me gathering all production related data and making some of analysis reports of ANAMWEAVING MILLS.
Anam weaving mills website were help full in getting mission and vision statements.
All Pakistan Textile mills associations website.
www.dallasnews.com/…/dws/bus/columnists/jlanders/stories
www.ptea.org/
www.alibaba.com/countrysearch/PK-suppliers/Textile_Fabric.html
www.dyedfabrics.com
www.fibre2fashion.com/news/textile-news/pakistan/
www.just-style.com/article.aspx?ID=101227
www.wikipedia,org (Free enclypeida)
www.gia.com.pk
Annexes
- Annex will be submitted in zip file on demand the size of annex is very large