MGT301

SEMESTER SPRING 2013 PRINCIPLES OF MARKETING (MGT301) ASSIGNMENT NO: 1 Opening Date: 27 April, 2013 Due Date: 02 May, 2013 Marks: 20 TOPIC: Market Analysis & Selection through Strategic Planning Learning Objective:



The objective of this activity is to apply the concept of market analysis and importance of market characteristics in launching business in new market. Learning …

MGT301 Principles of Marketing Assignment 2 Solution Fall 2012 Unilever is one of the largest companies and is a subsidiary of Lever Brothers Pakistan Limited. In 1993, Lever Brothers formulated a team to search for new business potential in Pakistan. After market analysis, the team concluded that there is a lot of potential in ice-cream market in Pakistan and Lever Brother should …

Differentiate among culture, subculture and society A culture is a group of people with common cultural ties, such as American culture for example. A subculture is a smaller group within a culture, such as goths, rednecks, etc. subculture is a group of people within aculture (whether distinct or hidden) which differentiates them from the larger culture to which they belong. Society …

  Question No: 1    ( Marks: 1 )    – Please choose one A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts? ► Selling ► Advertising ► Barter        ► Marketing Question No: 2    ( Marks: 1 )    – Please choose one A …

Question No: 1    ( Marks: 1 )    – Please choose one   A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts? ► Selling ► Advertising ► Barter        ►Marketing Question No: 2    ( Marks: 1 )    – Please choose one  Customer’s evaluation …