MKT624

Assignment 01 Brand Management MKT624 Total Marks: 20 Due Date: 15th May, 2013 Making product a brand (Let’s have original attempt) Objectives: 1. Learning what is the core of brand and branding 2. Learning how products are made brands Conceptual Note: The age of generic products is almost over because in 21st century people prefer what they may rely on …

Questsion:- “Do you think that brand vision plays any role in overall brand development?” Solution:- Every successful company is known for their brand. People make value judgments on your company by just looking at the brand logo or brand name. If you want to build a strong, successful brand you need a vision. A vision will give you clear direction …