Question No: 1 ( Marks: 1 ) – Please choose one
A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
► Selling
► Advertising
► Barter
► Marketing
Question No: 2 ( Marks: 1 ) – Please choose one
A business can have excellent products and services due to excellent marketing skills and techniques that are essential for a company’s success. So what are the requirements needed for today’s marketer to achieve the organization‘s goals?
► Neither creativity nor critical thinking skills
► Both creativity and critical thinking skills
► Critical thinking skills but not creativity
► Creativity but not critical thinking
Question No: 3 ( Marks: 1 ) – Please choose one
Which one of the following phrases reflects the marketing concept?
► The supplier is a king in the market
► Marketing should be viewed as hunting not gardening
► This is what I make, won’t you please buy it?
► This is what I want, won’t you please make it?
Question No: 4 ( Marks: 1 ) – Please choose one
Which one of the following options is best to explain the purpose of intranets?
► Buying and selling processes
► Business-to-business purchasing
► Communication among employees
► Maintaining customer relations
Question No: 5 ( Marks: 1 ) – Please choose one
General Motors need to assess the company’s image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by General Motors?
► Telephone
► Personal interview
► Population
Question No: 6 ( Marks: 1 ) – Please choose one
In creating research questionnaires, which of the following is good advice for research specialist to follow?
► Use care in the wording and ordering of questions
► Questions do not have to be arranged in a logical order
► Ask personal questions in the middle of the instrument
► Avoid eye contact as it may confuse the respondents
Question No: 7 ( Marks: 1 ) – Please choose one
The buying process starts from which one of the following stage in which the buyer recognizes a problem or need?
► Need recognition
► Information search
► Evaluation of alternative
► Purchase decision
Question No: 24 ( Marks: 1 ) – Please choose one
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
► Straight rebuy purchase
► Delayed purchase
► New-task purchase
► Modified rebuy purchase
Question No:8 ( Marks: 1 ) – Please choose one
Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation?
► Behavioral
► Psychographic
► Demographic
► Geographic
Question No: 9 ( Marks: 1 ) – Please choose one
A person on the University Book Shop’s survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?
► An open-ended
► A dichotomous
► A multiple choice
► A scale
Question No: 10 ( Marks: 1 ) – Please choose one
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
► Straight rebuy purchase
► Delayed purchase
► New-task purchase
► Modified rebuy purchase
Question No: 11 ( Marks: 1 ) – Please choose one
In Boston Consulting Group approach, which one of the following is a measure of company’s strength in the market?
► Relative market share
► Market share
► Business portfolio
► Market growth rate
Question No: 12 ( Marks: 1 ) – Please choose one
Buying goods and services for further processing or for use in the production process refers to which of the following markets?
► Consumer markets
► Government markets
► Business markets
► International markets
Question No: 13 ( Marks: 1 ) – Please choose one
Political force is one of the forces of marketing macro environment. Identify the view of marketer about the political forces.
► Simple to recognize
► Beyond their control
► Easily ignored
► Easily influenced
Question No: 14 ( Marks: 1 ) – Please choose one
The fact that organizational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers’ needs. This situation shows which of the following demands?
► Joint
► Derived
► Inelastic
► Fluctuating
Question No: 15 ( Marks: 1 ) – Please choose one
Agencies that buy goods and services in order to produce public services or transfer them to those that need them reflect which of the following markets?
► Reseller markets
► Government markets
► International markets
► Business markets
Question No: 16 ( Marks: 1 ) – Please choose one
If Unilever needs to survey retailer’s attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Unilever will probably use what kind of survey?
► A mail
► A telephone
► Computer interviewing
► A personal interview
Question No: 17 ( Marks: 1 ) – Please choose one
ABC Company wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information. Which one of the following data would BEST be classified for this study?
► Causal
► Experimental
► Primary
► Secondary
Question No: 18 ( Marks: 1 ) – Please choose one
Which one of the following characteristics is NOT a requirement for effective segmentation?
► Differential
► Achievable
► Accessible
► Measureable
Question No: 19 ( Marks: 1 ) – Please choose one
Which one of the following is a key to build lasting relationships with consumers?
► Price of the product
► Need recognition
► Customer satisfaction
► Quality of product
Question No: 20 ( Marks: 1 ) – Please choose one
Which one of the following factor relates to family that influences consumer behavior?
► Cultural
► Social
► Personal
► Business
Question No: 21 ( Marks: 1 ) – Please choose one
Which one of the following is NOT the stage that customers go through in the process of adopting a new product?
► Awareness
► Interest
► Evaluation
► Culture
Question No: 1 ( Marks: 1 ) – Please choose one
Relationship marketing is a consistent application of up to date knowledge of individual customers to product and service design. Why it is communicated interactively to customers?
► For delivering short term value & satisfaction to customers
► For delivering long term value & satisfaction to customers
► For delivering short term value to management
► For delivering long term value to management
Question No: 2 ( Marks: 1 ) – Please choose one
The marketing concept is a philosophy that states that an organization determines the needs and wants of target markets and delivers the desired satisfactions more effectively and efficiently than competitors do. What is the impact of this philosophy on the organization?
► Increase market share
► Increase sales of the products
► Achieve the organization’s goals
► Provide quality products
Question No: 3 ( Marks: 1 ) – Please choose one
The digital age will fundamentally change customers’ thinking of convenience, speed, price, product information and service. This new consumer thinking will affect which one of the following businesses?
► A few businesses
► Every business
► Established businesses
► Starting up businesses
Question No: 4 ( Marks: 1 ) – Please choose one
The first step in the marketing control process is BEST described when the marketer performs which of the following activities?
► Evaluates performance
► Measures performance
► Sets specific goals
► Takes corrective action
Question No: 5 ( Marks: 1 ) – Please choose one
The strategic marketing process is how an organization allocates its marketing mix resources to reach its:
► Stated business idea
► Target market
► Competition
► Area of expertise
Question No: 6 ( Marks: 1 ) – Please choose one
Which of the following sets refers to the order or sequence of marketing management functions?
► Control – implementation – market planning
► Market planning – control – implementation
► Implementation – control – market planning
► Marketing planning – implementation – control
Question No: 7 ( Marks: 1 ) – Please choose one
Which one of the following is NOT a trend in the natural environment?
► The increased cost of energy
► A shortage of raw material
► Government intervention
► Changing consumer spending pattern
Question No: 8 ( Marks: 1 ) – Please choose one
The objective of which of the following research is to gather preliminary information that will help define the problem and suggest hypotheses?
► Descriptive
► Exploratory
► Causal
► Corrective
Question No: 9 ( Marks: 1 ) – Please choose one
Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the following information?
► Personal
► Attitude
► Descriptive
► Exploratory
Question No: 10 ( Marks: 1 ) – Please choose one
General Motors need to assess the company’s image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by General Motors?
► Telephone
► Personal interview
► Population
Question No: 11 ( Marks: 1 ) – Please choose one
Currently, you find yourself involved in marketing research. The research you are using is flexible, allows explanation of difficult questions and lends itself to showing products and advertisements. What is this form of research?
► Personal interviewing
► Online interviewing
► Vision phone interviewing
► Mall intercepts
Question No: 12 ( Marks: 1 ) – Please choose one
Which of the following phase of marketing research process is considered MOST expensive and subject to error?
► Exploratory research
► Hypothesis
► Data collection
► Data validation
Question No: 13 ( Marks: 1 ) – Please choose one
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
► Belief
► Subculture
► Post purchase feeling
► Stimulus-response Model
Question No: 14 ( Marks: 1 ) – Please choose one
Groups of people with shared value systems based on common life experiences and situations in a culture represent which one of the following option?
► Motives
► Attitudes
► Cognitive dissonances
► Subcultures
Question No: 15 ( Marks: 1 ) – Please choose one
Which one of the following factor is NOT used for measuring the social class?
► Income
► Number of children in family
► Occupation
► Education
Question No: 16 ( Marks: 1 ) – Please choose one
People are expected to perform activities according to the persons around them. These activities reflect which one of the following concept?
► Motive
► Role
► Lifestyle
► Tradition
Question No: 17 ( Marks: 1 ) – Please choose one
A change in an individual’s behavior prompted by information and experience refers to which one of the following concept?
► Learning
► Role selection
► Perception
► Motivation
Question No: 18 ( Marks: 1 ) – Please choose one
Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:
► Physiological needs
► Safety needs
► Need recognition
► Self-actualization
Question No: 19 ( Marks: 1 ) – Please choose one
A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. Which one of the following option reflects this statement?
► New product recognition
► Adoption process
► Variety-seeking buying behavior
► Quality assessment
Question No: 20 ( Marks: 1 ) – Please choose one
Which one of the following is NOT the stage that customers go through in the process of adopting a new product?
► Awareness
► Interest
► Evaluation
► Culture
Question No: 21 ( Marks: 1 ) – Please choose one
Most organizational purchase decisions are made by which of the following categories?
► The sales force
► A team of purchasing agents
► A firm’s buying centre
► Inventory control personnel
Question No: 22 ( Marks: 1 ) – Please choose one
The receptionist at a doctor’s office throws away certain product circulars mailed by pharmaceutical companies and keeps the ones on products she believes are useful. The receptionist is performing which role in the buying centre?
► Influencer
► Buyer
► Decider
► Gatekeeper
Question No: 23 ( Marks: 1 ) – Please choose one
Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation?
► Behavioral
► Psychographic
► Demographic
► Geographic
Question No: 24 ( Marks: 1 ) – Please choose one
Which of the following factors are often used for segmenting customer groups?
► Geographic factors
► Psychographic factors
► Behavioral factors
► Demographic factors
Question No: 25 ( Marks: 1 ) – Please choose one
Following are the variables for the segmentation of international markets EXCEPT:
► Geographic factors
► Economic factors
► Cultural factors
► Psychological factors
Question No: 26 ( Marks: 1 ) – Please choose one
Mass marketers, such as Target and Venture Stores, ignore market segment differences and target the whole market with one offer. What is their approach to segmenting?
► Undifferentiated marketing
► Differentiated marketing
► Target marketing
► Intelligent marketing
Question No: 27 ( Marks: 1 ) – Please choose one
Less frequently purchased consumer products and services which are compared by the customer on different product attributes, refers to which one of the following product?
► Specialty products
► Shopping products
► Unsought products
► Industrial products
Question No: 28 ( Marks: 1 ) – Please choose one
You have an upset stomach. Your spouse rushes to the corner convenience store for a medicine. This product falls under which of the following categories?
► Unsought
► Convenience
► Shopping
► Specialty
Question No: 29 ( Marks: 1 ) – Please choose one
Which of the following are a form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything?
► Line extensions
► Services
► Brands
► Supplements
Question No: 30 ( Marks: 1 ) – Please choose one
Which one of the following involves designing and producing the container or wrapper for a product?
► Packaging
► Designing
► Branding
► Labeling
Question No: 31 ( Marks: 1 ) – Please choose one
Marketers need to position their brands clearly in target customers’ minds. They can position brands at any of three levels. At the lowest level, they can position the brand on which of the following basis?
► Interactive marketing
► Internal marketing
► Product attributes
► Added service
Question No: 32 ( Marks: 1 ) – Please choose one
What do we call a detailed version of a new idea stated in meaningful customer terms?
► Product idea
► Product concept
► Product image
► Product proposal
Question No: 33 ( Marks: 1 ) – Please choose one
Once the product or service passes the business analysis test, it moves into which stage?
► Concept development
► Product development
► Market testing
► Product proposal
Question No: 34 ( Marks: 1 ) – Please choose one
The difference between values that the customer gain from owning and using a product and the costs of obtaining the product refers to which of the following options?
► Customer value
► Customer satisfaction
► Customer quality
► Total quality management
Question No: 35 ( Marks: 1 ) – Please choose one
When a customer pays Rs.1000 and receives a television set in return. What does this example show?
► Exchange
► Transaction
► Market
► Segment
Question No: 36 ( Marks: 1 ) – Please choose one
In case of an intense competition there are a number of manufacturers and buyers who have more options for product switching. Which one of the following forces represents it?
► Threat of new entrants
► Bargaining power of buyers
► Bargaining power of suppliers
► Rivalry among competing firms
Question No: 37 ( Marks: 1 ) – Please choose one
“The networks that connect people within a company to each other and to the company” reflect which one of the following networks?
► WAN
► Intranets
► Extranets
► Internets
Question No: 38 ( Marks: 1 ) – Please choose one
One of the contents of formal marketing plan that includes a market description, a product review, a review of competition and a review of distribution is called:
► Threats and opportunity analysis
► Objectives and issues
► Marketing strategy
► Current marketing situation
Question No: 39 ( Marks: 1 ) – Please choose one
In Boston Consulting Group approach, which one of the following measures provides a measure of market attractiveness?
► Business portfolio
► Market share
► Market growth rate
► Relative market share
Question No: 40 ( Marks: 1 ) – Please choose one
ABC Company wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information. Which one of the following data would BEST be classified for this study?
► Causal
► Experimental
► Primary
► Secondary
MGT301 Solved MCQs for Mid Term Click here to download the Attach file